Complete Sample POS Business Plan in Nigeria (+ PDF) (2024)

The point of sale (POS) industry in Nigeria is rapidly expanding as cashless payments gain widespread acceptance.

This creates lucrative opportunities for entrepreneurs to launch POS businesses by providing digital payment services to businesses and consumers.

Developing a solid business plan is crucial for successfully starting and running a POS venture in Nigeria.

This article will provide a complete sample business plan for a POS startup in Nigeria.

Table of Contents

How to write a business plan for POS business in Nigeria

Here’s a breakdown of how to write a solid business plan specifically for a POS business in Nigeria, including essential sections to focus on:

1. Executive Summary

Business Overview: Briefly describe your POS business, target market, and the specific financial services you intend to offer.
Mission Statement A concise statement outlining the purpose and goals of your business.
Competitive Advantage: Highlight what sets your POS business apart from others in the market.

2. Company Description

Business Structure: State whether you’re registering as a sole proprietorship or a limited liability company.
Ownership and Management: List the owners of the business and outline their roles and responsibilities.
Location: Specify the chosen location for your POS business and its advantages

3. Market Analysis

Target Market: Identify the demographics and needs of your intended customers (e.g., residents in a specific neighborhood, students, market traders, etc.)
Competition: Analyze existing POS agents in your area, their strengths, weaknesses, and pricing strategies.
Industry Trends: Discuss growth trends in the POS sector and how they might influence your business.

4. Services Offered

Core Services: List the specific POS services you provide (withdrawals, transfers, bill payments, airtime, etc.)
Potential Additional Services: Explore options for expanding your offerings in the future (e.g., mobile money, savings products).

5. Marketing and Sales Strategy

Branding: Outline your plan for creating signage, banners, and marketing materials.
Pricing: Set competitive fees for your services.
Promotion Strategies: Detail how you’ll get the word out about your business (flyers, social media, partnerships, etc.)
Customer Retention: Focus on ways to build loyalty through excellent service and potential reward programs.

6. Operational Plan

POS Provider: State your chosen POS provider(s) and why you selected them.
Security: Outline security measures to protect customer data and your assets (surveillance, safe cash storage, etc.)
Staffing: If applicable, indicate if you’ll hire additional employees or manage the business yourself.

7. Financial Projections

Startup Costs: Itemize the expenses for equipment, rent, branding, and initial cash float.
Revenue Projections: Create realistic estimates for transaction volumes and income over the first year.
Expenses: Account for operational costs like transaction fees, rent, utilities, etc.
Profitability: Project your net income and potential break-even point.

8. Conclusion

Summarize the key strengths of your POS business.
Reiterate your commitment to providing excellent financial services to your community.

Tips for Writing a Strong POS Business Plan in Nigeria

Keep it Concise: Your business plan doesn’t need to be excessively long. Focus on clarity and essential information.
Data-Driven Support your assumptions with market research data and realistic financial projections.
Seek Feedback: Have someone with business experience review your plan for clarity and feasibility.

Additional Resources:

You can find business plan templates and guides on the websites of organizations like:
- Small and Medium Enterprises Development Agency of Nigeria (SMEDAN): https://smedan.gov.ng/
- Tony Elumelu Foundation: https://www.tonyelumelufoundation.org/

Complete Sample POS Business Plan in Nigeria

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Executive Summary

POS Niger is a startup that provides point of sale (POS) services to small businesses in Lagos, Nigeria. As digital payments usage surges across Nigeria, POS Niger fills a growing need for secure, reliable POS solutions tailored to small businesses. Our offerings include:

POS terminal sales and rentals
Integration with local and international payment gateways
Staff training on using POS devices and software
Maintenance support and technical assistance

POS Niger aims to deploy 500 POS terminals in our first year focused on Lagos Island and Ikeja business districts.

Our pricing model involves a one-time integration fee and recurring monthly subscriptions for maintenance support.

The startup requires N12 million for inventory, shop rental, staffing, and working capital. Funding will come from the founders’ capital injection and angel investors.

Additional funding will be sourced through POS device vendor partnerships and bank loans.

The promoters are Donald Duke and Sheila Adams who have over 10 years combined experience in payments processing and retail software consulting for top Nigerian banks.

Their expertise will be leveraged to build POS Niger into the leading local provider of POS solutions for Lagos small businesses.

The POS terminal market in Nigeria is projected to keep growing over 50% yearly.

Our target clients of small shops, cafes, boutiques represent over 90% of Nigerian businesses.

With increasing POS adoption, there is minimal competition tailored to SMEs.

POS Niger will capture significant market share through our competitive pricing, localized support and strategic distribution partnerships.

Products and Services

POS Niger offers the following products and services:

POS Terminal Sales and Rentals

We will sell or rent out POS terminals from top brands like Innovault, Paystack, Global Payments etc.
Both fixed (countertop) and wireless POS systems will be retailed.
Customers can purchase outright or rent via monthly payments.
For rentals, we handle repairs and replacements.

Payment Gateway Integration

We will integrate the POS systems with prominent payment gateways in Nigeria like Flutterwave, Paystack, Wema, OPay etc.
This allows receiving payments via cards, mobile money, bank transfers etc.
We will charge a one-time integration fee per POS device activated.

Staff Training

Our staff will train client employees on properly operating the POS software, devices and transactions reporting.
Standard operating procedures will be provided for reference.
Additional offsite group training sessions will also be conducted.

Maintenance Support

We will provide 24/7 phone and email support for any POS terminal issues faced.
Qualified technicians will address malfunctions through remote troubleshooting or onsite visits.
Software patches and upgrades will be implemented remotely.

Business Advisory

Our team offers POS business advice on matters like best practices, fraud prevention, dispute resolution etc.
We will help clients maximize the benefits of deploying POS solutions.

Market Analysis

Nigeria’s POS industry generated around N3 trillion in payments volume in 2019 per the Nigeria Interbank Settlement System (NIBSS) data.

Transactions have been growing at a 50% CAGR over the last decade, indicating massive expansion of cashless payments.

The global POS terminals market is also projected to reach $154 billion by 2026 according to Verified Market Research.

Hence, the rapid growth offers huge opportunities for POS terminal deployment and associated services in Nigeria.

While large retailers dominate in urban centers, smaller informal businesses represent over 90% of Nigerian enterprises.

Over 60 million MSMEs form the bulk of the economy. This segment is the primary target market for POS Niger.

Target Customers

Small shops, boutiques, salons, bars, restaurants, cafes
Startups and small businesses across industries
SMEs in business districts within Lagos State
Vendors, artisans, local stores with potential for POS adoption

Competitor Analysis

Major competitors include:

Banks – Offer POS services but mainly target corporate clients rather than SMEs.
Global terminal vendors – Players like Ingenico have large market share but lack localized support.
Payment gateways – Offer basic POS package without after-sales support.

Our differentiated focus on SMEs, integrated offerings and value-added services provide competitive advantage over current players.

Pricing

Our POS solutions will be affordably priced for the target mass market segment through:

Low one-time integration fee of N25,000
Competitive monthly rentals from N15,000 based on device type
Flexible purchase prices starting from N68,000 for basic terminals
Volume pricing discounts for bulk orders

Distribution Channels

To ensure widespread distribution we will leverage:

Direct sales to walk-in customers at our outlet
Business development executives for outbound sales
Strategic partnerships with device vendors for joint sales
Online marketing and social media promotions
Referrals from business associations and SME networks

Marketing Plan

Our core marketing strategy focuses on cost-effective tactics to generate awareness andTrials among target SMEs within Lagos.

Promotions Mix

Door-to-door: Sales agents will conduct in-person demos and leave brochures at SMEs within target localities.
Email marketing: Regular email campaigns to engaged SME databases with promotions.
Social media: We will run Facebook and Instagram ads focused on Lagos small businesses.
Sales literature: Print flyers, brochures and catalogues will be distributed via chambers of commerce, associations etc.
Business directories: Listings on SME hubs like Nigeria Yellow Pages will be secured.
Referral incentives: Promotions to encourage customer referrals and reviews.
Online content: SEO-optimized blogs/articles on payments issues SMEs face.

Branding

To build a professional brand image:

A recognizable company logo reflecting our POS services will be created.
Staff will have customized branded t-shirts, caps and name tags.
Well-designed office branding will be erected including light boxes.
Promotional items like calendars and diaries will be gifted to customers.

Partnerships

We will actively network with:

Industry associations to jointly promote our solutions to their SME members.
Coworking spaces, incubators and SME hubs to engange their startup/small business communities.
Relevant events like payments forums and retail tech conferences to create visibility.

Our lean marketing strategy centers on cost-efficiency to maximize ROI from each initiative. The focus is on personalized outreach and leveraging partnerships to boost visibility among the target SME segment.

Operations Plan

Location

Our POS outlet and office will be located along a commercial street in Ikeja GRA due to the area’s mix of small businesses, accessibility for customers, and availability of support services.

Inventory

We will maintain an average monthly stock of 50 POS terminals plus receipt papers and other consumables.
Devices will be sourced directly from top brands to get wholesale pricing and warranties.
Inventory will be monitored using spreadsheets with automated reorder levels set.

Staffing

Sales Manager: Experienced retail sales professional to lead business development
Customer Support Reps: Two reps with tech troubleshooting skills to offer assistance
POS Technicians: For onsite installation, maintenance and repairs.
Accountant: For managing daily accounts, payroll, taxes and compliance.

External services firms will be engaged as needed for legal, IT, security etc.

Processes

Our core business processes will include:

Customer onboarding from KYC to integration and deployment
POS terminal procurement, configuration, installation and activation
Payment verification, reconciliations and settlement
Issue logging and resolution based on SLAs
Software updates, backups and data security protocols
Inventory tracking and order management
Sales reporting, invoicing and collections

Technology

POS software, CRM system and accounting software will be deployed on the cloud.
Inventory management using spreadsheet applications
Email marketing and analytics tools will be utilized
Security cameras and remote data backups will be implemented

Key Takeaways

Here are key takeaways from this sample business plan for a POS startup in Nigeria:

Offer a mix of products including POS hardware sales, rentals, integration, training and support services.
Target small businesses in high commercial locations as your core customer segment.
Use a lean marketing mix focused on direct outreach, partnerships and digital promotion.
Secure a visible location in a secure commercial area optimal for customer traffic.
Build processes for customer acquisition, deployment, issue resolution, inventory management etc.
Assemble a skilled team covering sales, technical support and back-end functions.
Implement the right mix of software, hardware and tools to enable operations.
Continuously enhance offerings based on customer feedback for sustainable growth.